Does A Chronological Instagram Feed Work For Your Business
Instagram recently announced that users will have an option to select a version of a chronological feed for all users. Sure, users have been asking for this for a loooong time. But this change has me wondering if this is good or bad for businesses and influencers on Instagram. In this blog post, we're going to explore the pros and cons of the chronological feed, discuss how it could affect your business, and give you some tips on how to make use of it best!
What Is A Chronological Feed?
A chronological feed is an Instagram feature that organizes posts in reverse order based on the time they were published. A quick assessment would be that this type of feed is beneficial because it increases engagement with followers and allows users to see all of the latest posts from people they are following. But I'm not sure that you will have as much control over the timing of your posts in your followers' feed, and it may be more difficult to plan out a content strategy.
The Pros of the Chronological Feed
There are a few key benefits to using a chronological feed for your business. First, it is much more natural and user-friendly. People like to see posts in the order they were published, and with a chronological feed that is exactly what they will get. This also makes it easier for people to find old posts they missed, as well as see new ones from accounts that may have been buried in the past. This will help with building a stronger community around your account and getting more people to engage!
The Cons of the Chronological Feed
While there are some definite pros for using a chronological feed, it's not all it's cracked up to be. One of the main cons is that it can be difficult to stand out when everyone is posting in chronological order. With the current algorithm, your content gets shown to more people and a longer period of time if its engagement does well. If your account is not one of the first few in a user's feed, it can be easily missed.
Additionally, using a chronological feed does not allow for any sort of strategic planning or timing when it comes to posts. For example, if you are trying to promote a new blog post or product it can be much more effective to schedule that to go out in the afternoon when people are scrolling through. If your feed is chronological, there is no way for users to know what's coming up next!
How This Can Affect Businesses On Instagram
As we mentioned above, there are both pros and cons to using a chronological feed for your business. It really depends on the goals you have set out for yourself with social media marketing. If you want to build up engagement, then this is great news because it will make it easier than ever! However, if you like knowing what's coming next or want more control over timing your posts, then the chronological feed may not be right for you.
Tips For Making The Most Of A Chronological Feed
If you have decided that a chronological feed is right for your business, here are some tips on how to make the most of it:
Make sure to post regularly and consistently. This is important no matter what type of feed you have, but especially relevant for a chronological one. The more active and engaged your account is the more people will see it!
Use hashtags to make sure old posts get seen by as many new followers as possible. Just like with Facebook, Instagram users love engaging with comments and tags on their posts.
Think about your content strategy and what you want to achieve with Instagram. If a chronological feed is not the right fit for you, consider using another platform like Facebook or Twitter instead. Each social media site has its own strengths and weaknesses, so it's important to use the ones that will work best for your business!
Remember that you can still use Instagram's interactive features even if your feed is chronological! Take advantage of the link sticker option to drive traffic back to your posts in the grid and ultimately to your website.
Post quality content that is relevant to your target audience. This should be a rule for any type of feed, but especially important when using a chronological one. If users see that your posts are not interesting or relevant to them, they will stop engaging, maybe they'll stop seeing your posts and even stop following you.
Don't forget to use Instagram's "location" feature! This is a great way to tell users where you are or what special event they might be missing out on. Most people love checking into new places and tagging themselves in photos, so consider doing this whenever possible!
Make sure your profile is up to date and includes all of the necessary information. This includes a link to your website, contact information, and any other social media accounts you might have. Users should be able to find everything they need in one place!
As you can see, there are both pros and cons to using a chronological Instagram feed. All of the features make it easy to gain engagement and drive traffic back to your website but may also limit how much control you have over posting times. Thanks for reading! We hope this article was helpful in deciding whether or not a chronological Instagram feed is right for your business. If you have any questions, please don’t hesitate to reach out!
