When it comes to using social media platforms for business purposes, it can be difficult to find success without the right strategy. You will want to keep up with the ever-changing trends so that your content doesn't become stale. It's important to understand the nuances of each platform to be able to create content that resonates with your audience and that will lead to clients and/or customers. And most importantly, you want to be effective so that you're not wasting your time.

By following these tips, you can make social media marketing work for you - even if you're not an expert.

How are you feeling about social media these days? Are you frustrated with engagement and reach? Do you feel that you can't keep up with the trends? Are you worried about what content to post? Are you feeling like giving up because you're just not cut out for social media marketing? Let's talk about the state of social media today and then I will share some tips on how to get the most out of social media for your business.

Keeping your website looking fresh is essential to keeping your visitors engaged. If you don't update your website regularly, it will start to look dated and people will lose interest and you won't be remembered as a potential business to work with.

High-quality brand photography is often overlooked by business owners, but it can make or break your website design and effectiveness. But trust and believe, people are judging your visuals. Seriously.

You still need a website in 2022! A website is the most effective way to reach and engage with your target market. It's also the best way to showcase your products or services and provide potential customers with all the information they need to make a purchase. Plus, a well-designed website can actually increase sales because people are more likely to buy from a company that has an attractive website.

Instagram recently announced that users will have an option to select a version of a chronological feed for all users. Sure, users have been asking for this for a long time. But this change has me wondering if this is good or bad for businesses and influencers on Instagram.

In this day and age, we must be more authentic and inclusive in reaching ‘our people’ online. I’m happy that I can use stock imagery that reflects me and my community. Check out these stock websites for amazing collections that feature people of color for your website, social media, and lead magnets.

Using the most appropriate hashtags gets your content seen by your target client or customer. And because of the algorithm, the more your content is engaged with, the longer it will live on social media. You should use it to your advantage by creating timely, engaging content with relevant hashtags to magnify its exposure.

If your Instagram profile is not optimized, you could be missing out on a lot of potential clients, or customers who may find it difficult to find your account. In this blog post, we will talk about 6 ways that you can optimize your Instagram profile for more followers!

Is your brand ready to dive in and make the most of this new avenue for income through video on social media? I share how IGTV can work for you and include a list of content ideas.

There's no better time than today to make a steady income as a full-time artist. This is because the avenues and paths for creatives are now more diverse and more accessible. Technology makes it possible for artists to share their work with the world instantly -- so that you have a chance of reaching your audience both on a professional level, and on a personal one.