Three Ways To Keep Your Website Fresh
Keeping your website looking fresh is essential to keeping your visitors engaged. If you don't update your website regularly, it will start to look dated and people will lose interest and you won't be remembered as a potential business to work with. Updating your website regularly is also supposed to help with your SEO & Google ranking. Basically lets the system know your business is alive and well to show up in Google search results. You get to use this organic exposure online in order to show up above other business websites. In this blog post, we will discuss a few techniques you can use to keep your website looking fresh and new!
Consistently Add New Content
One way to keep your website looking fresh is to consistently add new content. If you have a blog, make sure to post new posts on a regular basis. You can also update older blogs with new updates or information to make sure they're more relevant today. If you have a podcast, remember to update your website with episodes. If you have a vlog or YouTube channel, make sure you're adding videos as you release them.
Check for any dead links you've attached to text in your blogs and episode descriptions/notes that don't work anymore. You could also add new pages and update existing ones periodically with new text to reflect changes in your business offerings. This will give people something new to look at when they visit your site and it will help you attract new visitors.
Refresh Your Visuals
Another way to keep your website looking fresh is to switch out old pictures for new visuals. You could work with a brand photographer for a new crop of photos once a quarter or so, use a self-timer on a camera yourself, or curate appropriate stock images. Find a good list of stock photography websites here. Make sure that you're using high-quality images and videos that are relevant to your content and business niche.
Amazing imagery can keep visitors on your website long enough to take in the information that will lead them to be potential clients or customers. People are visual creatures and they will appreciate and respect websites that look good!
Keep Your Website Easy To Navigate
Finally, you should make sure that your website is easy to use and navigate. Sometimes there are better ways to organize your content or condense a lot of unnecessary information. If people can't find what they're looking for, they will quickly lose interest. Make sure your menus are clear and easy to understand and that your pages load quickly. Check to see that buttons and links work. If you do all of these things, you will keep people coming back to your website again and again!
These are just a few of the many ways that you can keep your website from looking stale. If you implement these tips, you will be sure to engage your visitors and keep them coming back for more!
What other ways do you know of to keep a website looking fresh? What other tips do you have for keeping a website looking fresh? Let us know in the comments below!
